HAVAS Digital Kyiv is launching BigWig — an influencer marketing agency that turns big names and bold voices into brand capital.
BigWig is the hidden power behind influence: we know the people who move audiences and create collaborations that shift markets.
We work with ambitious brands that want to be seen, remembered, and woven into culture.
BigWig brings together six core services under one roof to cover the full cycle of influencer marketing:
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Creative campaigns – We dig into cultural insights and build campaigns that feel natural in the feed.
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Talent sourcing & management – Our own global network of trusted creators: TikTok stars, streamers, musicians, designers. We personally know every voice worth hearing.
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Content & production – We develop ideas, mechanics, and integrate products into trend-driven video formats.
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Media amplification – We launch digital, OOH, and PR channels in sync for maximum impact.
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Reputation & ethics – Legal transparency, diversity & inclusion monitoring, fact-checking.
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Impact analytics – Dashboards and our own AI-powered tool to track and evaluate campaign performance.
We speak both gloss and TikTok — fluent in irony, fast in execution, allergic to buzzwords and bloated briefs.
Our goal? To turn collaborations into cultural moments and reposts into undeniable influence.
“In an era of communication overload, real influence is currency. And that currency only works where there’s trust. At BigWig, we help brands not just own that currency — but manage it strategically, systematically, and transparently,”
– says Nataliia Baranovska, CEO of BigWig.
Nataliia Baranovska has over 8 years of experience leading influencer strategies at top agencies. Her portfolio includes 150+ campaigns for brands like PUMB, Carlsberg, Vodafone, PepsiCo, Mars, Henkel, McDonald’s, VISA, Samsung, L’Oréal, Nestlé, Reckitt Benckiser, and more.
She also brings extensive experience working across European markets with brands such as HyperX, Bang & Olufsen, Sony Polska, and others.
“The influencer economy is growing at double-digit rates. We see the demand — and we’re answering it with precision. BigWig was built as a specialized agency that delivers not just likes, but trust and cultural relevance for brands.”
— Den Logvynenko, CEO of HAVAS Digital Kyiv.
