Havas Paris and Kyiv offices, in collaboration with UNITED24—the official fundraising platform for Ukraine—have launched #TheDonationMap in Fortnite.
This game mechanic allows players to monetize the map simply by staying online, thereby raising funds to support Ukraine. The charitable goal of #TheDonationMap is to raise funds to rebuild the Prybuzka outpatient clinic in the Mykolaiv region, which was destroyed by Russian forces.
Fortnite is one of the world’s most popular online games. As of 2024, it boasts over 500 million registered players, with a monthly audience exceeding 221 million. Both developers and independent creators can generate new locations or maps within the game. Each map earns money based on how much time players spend on it, completing tasks or purchasing skins.
The map created by Havas and UNITED24 faithfully recreates Independence Square in Kyiv. The #TheDonationMap initiative allows anyone to contribute by exploring the map. Players don’t need to do anything other than stay online as long as possible. Fortnite will donate the funds raised through UNITED24 to support Ukraine’s medical sector.
“We are using creative ideas to remind people to support Ukraine. Integration into a popular game will help restore an outpatient clinic in Mykolaiv region” – Yaroslava Gres, UNITED24 platform coordinator
The idea for #TheDonationMap came from the Paris office of Havas Play, and Havas Dgtl Kyiv brought it to life by creating a detailed map of Maidan Nezalezhnosti. It’s very easy to join this charity initiative:
▪ Connect to the map #1992-2531-2170 in Fortnite.
▪ Play or just leave your avatar on the map as long as possible. Every second spent in the game increases the amount of donations that will help save lives. The more players there are and the longer they stay on the map, the faster the funds will be raised to rebuild the outpatient clinic.
▪ Encourage your friends and fellow gamers to join in and contribute to this vital cause with #TheDonationMap.
"The gaming community is a driver of positive change. By connecting to the Fortnite map, gamers will turn digital activity into a contribution to saving lives and rebuilding a country." - Fabrice Plazolles, Creative Director, Havas Play
"Creativity and unconventional communication can change charity and engage more people. #TheDonationMap demonstrates the importance of uniting to save lives and rebuild Ukraine," Dan Logvinenko, Managing Partner, Havas Dgtl Kyiv
