Imagine a typical morning for a communications team.
Client briefs. Several strategic scenarios. Dozens of creative hypotheses. Media plans.
Performance forecasts.
A few years ago, this meant one thing: the team simply wouldn’t have enough time to do everything well. You had to choose — depth or fewer projects.
With the arrival of AI, the options expand. It extends the team’s capabilities. Allows you to test more ideas, model more scenarios, and spot risks early.
The European market has already confirmed this in numbers. According to recent surveys, 94% of marketers are looking for agencies with an AI-native approach. That means partners who don’t just “use ChatGPT,” but integrate AI automation, forecasting, and data analytics across every level — from strategy to production.
We’ve been doing this for a while. We started investing in our own infrastructure back in 2024. Instead of copying tools built by others, the Havas team is developing its own AI solutions.
The goal is simple: less routine → more time for ideas → better results in every client campaign.
On one side, we have global tools and data from the Havas expert community around the world.
On the other — the local expertise of the HAVAS DGTL KYIV team: an AI Officer, a dedicated department, training programs, and in-house solutions built for the real needs of the Ukrainian market.
And our main asset is people.
A team that doesn’t just use tools, but understands context and knows how to turn technology into real business results.
After several waves of research, Boston Consulting Group summed it up with a simple rule: 70% of successful AI implementation comes down to culture and team — not code.
In other words, it’s not about which tool you have, but who uses it and how.
Our ambition for 2026 isn’t to use AI more than others —
it’s to use it more precisely than anyone else.
That’s exactly the logic behind AVA, Havas’s new global AI platform, launched in 2026. It was first unveiled in January at Consumer Electronics Show 2026, the world’s largest technology exhibition.
AVA is a unique portal that brings together the most powerful GPT, Claude, and Gemini models, custom-built solutions, and accumulated data from the global Havas ecosystem — all within a single, closed infrastructure.
AVA is designed to simplify the process of generating and testing ideas. The platform supports brainstorming modes, scriptwriting, and early audience-response modeling. It can also simulate campaign development during media planning and content creation.
And of course, all client data remains securely protected.
Access to the AVA platform translates into higher performance for every project:
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modeling dozens of campaign development scenarios, taking context into account,
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faster creative adjustments,
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reduced production costs,
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more predictable, data-driven results.
In short, AVA helps turn complexity into clarity — and ideas into measurable outcomes.
The debate “will AI replace creatives or not” is already outdated.
Today, the market understands that real advantage will belong to brands powered by teams where strong people are amplified by strong technology.
The agencies of the future are neither creative boutiques nor tech startups.
They are hybrids.
And at Havas, we’re building that future already — today.
