HAVAS DGTL KYIV has brought home Ukraine’s first-ever gold at the Golden Award of Montreux — one of Europe’s oldest and most respected creative festivals.

The award went to Taxes Protect, a campaign created for the Ministry of Finance of Ukraine. The project highlights the importance of paying taxes during wartime and reframes taxation as a direct contribution to protecting the country.

Founded in 1989 in Montreux, Switzerland, the Golden Award of Montreux traditionally opens the European festival season and is widely considered one of its key industry benchmarks.