The renewed partnership between ADIDAS and the Ukrainian Football Association (UAF) marks a new chapter in the growth of the nation’s favorite sport. The collaboration kicks off with updated kits for all national teams. The case will be presented through a film, with creative concept and execution by Havas Digital Kyiv.

The national team jersey is more than just a piece of sportswear. The video draws us into memories, capturing moments familiar to everyone: legendary wins by Ukraine’s team, first backyard games, and cheering on a favorite team with friends. All these memories are bound together by the blue-and-yellow jersey, a powerful symbol of Ukraine’s football history, patriotism, dedication, and unity across generations.

The video features not only fans but also the players themselves—men’s, women’s, youth, and those from the amputee team.

In the film, the jersey unites the entire country through a shared passion for football. Thus, a key factor in updating the kit was preserving its identity. The new home and away kits are inspired by the national flag, featuring symbolic three stripes on the shoulders and the phrase “СЛАВА УКРАЇНІ” (Glory to Ukraine) on the back. Both jerseys highlight the connection between Ukrainian culture and football, making them highly sought after and significant for all fans.

It’s important to note that ADIDAS doesn’t just equip the world’s top teams—like Argentina, Spain, Italy, and Belgium. Our national team wore these jerseys during the Euro 2012 championship held in Ukraine.

The shared goal of the ADIDAS and UAF partnership is to develop Ukrainian football not only within our country but also on the international stage.

The updated home and away kits are already available for fans on adidas.com and at ADIDAS retail stores.