The Power of a Duo: An Integrated Campaign for Shampoo and Tablets
- Complex creative Campaign
- Creative idea
- Video&photo production
- Media materials
Client
Kusum Group of Companies is committed to making a healthy and happy life accessible to everyone. Their mission is to provide high-quality and safe medical products that help people live longer and brighter lives.
Product
Two hair care solutions: tablets and shampoo. Both products are enriched with biotin, which restores hair structure and stimulates growth. The tablets are a medicinal product, while the shampoo is cosmetic, but their synergy delivers even more noticeable results.
Task
Develop a series of two commercials, each presenting one product individually while subtly hinting at the existence of the other. For example, the ad for the tablets mentions the shampoo, and vice versa. Each commercial will have a primary 20-second version.
Insight
For women, self-care is more than just a routine—it’s a true ritual. They often share beauty secrets with friends but don’t always agree, backing their choices with personal experiences.
Idea
Two friends discover their own hair care solutions: one chooses Volovit shampoo, the other opts for Volvit tablets. They try to impress each other with their results, only to realize that both products deliver equally remarkable effects.
In the end, the two commercials tell one story about two friends and two products that work even better together. Tablets + shampoo = a comprehensive approach to hair beauty.
