Movement for the Future: Traumeel S Gel × Shakhtar Stalevi
- Complex creative Campaign
- Video&photo production
- Media materials
- Comprehensive media campaigns
- Performance marketing
Client
Traumeel S Gel is a German brand specializing in recovery products for injury rehabilitation. It is produced by Biologische Heilmittel Heel GmbH.
Shakhtar Stalevi is Ukraine’s first football team created for military personnel with limb amputations. In just one year, the team has played 12 matches and made its debut at the first national football tournament.
Challenge
Inclusivity isn’t just a trend—it’s a new reality that both society and businesses must embrace. In Ukraine, over 3 million people live with disabilities, including more than 300,000 who were affected by war. Despite this, 70% of people with disabilities feel underrepresented in brand communications (McKinsey & Company).
Traumeel S Gel, together with the Shakhtar Stalevi football club, set out to change this by proving that an active life is possible for everyone. Our goal is to create an inclusive campaign that goes beyond words of support and truly inspires.
Idea
Modern Ukraine is evolving, and these changes demand a new approach to communication. Inclusivity is no longer an exception—it’s a new reality that businesses must not only acknowledge but fully integrate into their strategy.
For Traumeel S Gel, we created more than just a product campaign—we developed an adaptive communication solution that reflects this new social landscape. With over 3 million people with disabilities in Ukraine, their representation in media remains insufficient. Brands that take the lead in embracing inclusivity don’t just show social responsibility—they build a deeper emotional connection with their audience.
Execution
Insight:
Recovery from injuries isn’t just about physical healing—it’s about regaining confidence and reclaiming a full life.
Creative Concept:
Sport as a key element of both physical and psychological rehabilitation.
Communication Strategy:
Show inclusivity not as something exceptional but as the new social norm that businesses and society are adapting to.
Formats:
• A video campaign featuring Shakhtar Stalevi players.
• Visual and written content for digital communication.
• A PR campaign to raise awareness about inclusivity in sports and business.
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