Schweppes VS Multitasking
- Creative
- Creative idea
- Video&photo production
- Media materials
CONTEXT
In a world obsessed with success and productivity, doing one thing at a time is no longer the norm — it’s a luxury. Multitasking has become standard, but at the same time, it’s taken away our ability to truly relax.
CREATIVE IDEA
We challenged the culture of productivity by doing the opposite. Not pushing to do more — but allowing space for a moment without rush. The campaign is built on a simple insight: real rest begins when the need to do everything at once disappears.
EXECUTION
First, we chose an ambassador who lives in this fast-paced reality but knows how to step out of it. Tanya Parfilyeva — influencer, co-founder of Cher’17, and a Forbes 30 Under 30 honoree. Together, we created a campaign for TV and digital focused on the feeling of the moment. A series of videos, reels, and outdoor visuals — where instead of speed, we focused on a simple, enjoyable pause with Schweppes.
