adidas Originals Samba & Gazelle
- Creative idea
- Video&photo production
- Design
- Media materials
- Characters & 3D
Background
The new adidas Originals campaign celebrates the iconic Gazelle and Samba sneaker models. These sneakers have a rich history, a devoted following of fans and celebrities who still wear them to this day, and they remain an integral part of street style around the world.
Idea
To bolster the global campaign in Ukraine, we crafted a 3D video tailored for the country’s main screen – the largest in Europe. We further adapted this video for various digital screens and engaged influential personalities to amplify its reach.
Solution
The original creative was in a 2D format, so we decided to repurpose its opening sequence and enhance it with additional 3D elements: a skateboard, skateboard tricks, and a morphing animation of the sneaker itself. This approach allowed us to craft a visually captivating 3D motion piece that made the brand truly pop across all advertising platforms.
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