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Coca-Cola Christmas Academy

Context

The Christmas season is when the holidays come to life thanks to the people who decorate, cook, wrap gifts, and keep the spirit alive — even when they’re running on empty. This year (as always), they were the ones who needed support and inspiration the most.

Task

To develop a Coca-Cola integration into influencer content that would reinforce the brand as the No.1 drink for Christmas and New Year, built around the key message: “Take a Coca-Cola. Refresh your holiday mood.” At the same time, to tap into the insight of lacking pauses and rest during the festive rush — and show how a sip of Coca-Cola helps you recharge, get inspired, and make the most of the holidays.

Solution

We launched the Coca-Cola Christmas Academy — a festive hub of inspiration where, together with influencers, the brand supported those who make Christmas happen. The Academy featured four faculties: Foodology, Decor Luxury, Grooming, and Traditional Wonders.

The Faculty of Foodology focused on festive cuisine, Christmas dishes from around the world, and traditional Ukrainian recipes.
The Faculty of Decor Luxury focused on decorating your home, the Christmas tree, and creating a festive atmosphere by hand.
The Faculty of Grooming focused on outfits, costumes, masks, and getting your festive look ready.
The Faculty of Traditional Wonders focused on Ukrainian Christmas traditions, carols, rituals, and festive entertainment.

Through a series of DIY Reels, the deans showed how to create festive moments — starting with a sip of Coca-Cola as a symbol of pause, inspiration, and the beginning of action.

Guest lecturers — other well-known Ukrainian influencers — also joined the Academy to host their own мастер-класи, after a sip of Coca-Cola, of course.
Coca-Cola became an emotional trigger for festive actions — a brand that refreshes your mood and helps “set Christmas in motion” through real actions, creativity, and traditions.

Conclusion

Instead of a classic integration, we built a content ecosystem where Coca-Cola, together with influencers, organically supported the people who make the holidays happen — becoming a gateway to the festive spirit.

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