COCA-COLA x PIZZA
- Creative
- Complex creative Campaign
- Video&photo production
- Media materials
- Influencer marketing
- Content production
CONTEXT
Pizza and Coca-Cola are an iconic pairing everyone knows.
But how do Ukrainians actually eat pizza? Do they start with a sip or a bite? How do they hold the slice?
And what really makes that moment truly perfect?
OBJECTIVE
To build a clear association: pizza + Coca-Cola Zero Sugar = the perfect match, no matter how you eat it.
CREATIVE IDEA
We launched a playful “taste study” where bloggers set out to find their own perfect formula for pairing pizza with Coca-Cola Zero Sugar.
No rules. No right or wrong answers. Just habits, tastes, and personal rituals.
The key question of the campaign:
“What’s the right way to eat pizza with Coca-Cola Zero Sugar to enjoy it to the fullest?”
APPROACH
We curated a group of “taste researchers” — top Ukrainian food and lifestyle bloggers with a distinctive point of view on food and everyday living, and the ability to spark conversation rather than simply showcase a product.
Each creator explored the idea in their own way — through humor, aesthetics, or a personal food philosophy.
We brought together 25 top bloggers, who created 57 video pieces.
RESULTS
-
7,7Mviews
-
5,3Mreach
-
4,5%ERR
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