Save the Children
- Characters & 3D
- SMM & Influencers
- SMM
- Content production
Background
There are many international organizations whose sincere messages get buried under layers of bureaucracy and various legal, cultural, and political restrictions. Save the Children was determined not to become one of them. The organization approached Havas Digital to create a social media campaign for the 100th anniversary of children’s rights (marking a century since the Declaration of the Rights of the Child). But this time, they wanted it to be engaging and accessible to children, not just adults. With pride, inspiration, and motivation (since we share Save the Children’s mission and vision), we embraced this exciting challenge!
*Save the Children is an international organization dedicated to helping children worldwide by ensuring a healthy start, access to education, and protection. They are among the first to respond in crises, focusing on children’s needs. Their mission is to bring positive change to children’s lives through accountability, ambition, collaboration, and the effective use of resources.*
Campaign goal
- Make children aware of their own rights
- Share information about the organization’s historical milestones
- Raise public awareness about children’s rights and interests, amplifying the voices of children within society
Task
- Develop a clear visual and conceptual campaign idea for children
- Prepare a content plan with 15 posts for the organization’s social media
- Create posters for schools focused on children’s rights
Solution
We decided to create a character with its own universe, reflecting the world of today’s child. Our brand hero – a helper – was born from a collaboration with the Feldman Sisters, as we wanted him to be unique and truly alive. Saveik (as we named him) became a recognizable brand hero for Save the Children and an engaging communicator for children and teenagers.
Together with the Feldman Sisters, we created illustrations and designed posts. Every text, visual, and video underwent an initial internal review with representatives of the target audience from the agency – all the familiar kids and teenagers among the team, who would tell us if it was cool or cringe. After that, a secondary review followed – with all the familiar kids and teenagers from Save the Children staff.
