Solpadeine Active — Together Against Pain
- Creative
- Complex creative Campaign
- Video&photo production
- Media materials
CLIENT
Haleon is a global pharmaceutical company focused on over-the-counter health products. Solpadeine Active is one of the company’s flagship brands in the pain relief category.
In 2025, Haleon launched a socially responsible initiative in Ukraine: a portion of the profits from Solpadeine Active sales is directed to support the Superhumans Foundation, which provides prosthetics and rehabilitation services.
TASK
To combine rational communication about the effectiveness of the painkiller with an emotional story about charity.
CHALLENGE
Solpadeine Active hadn’t updated its communication for three years. As a result, the audience became desensitized and stopped paying attention to the brand. So, we needed to change that.
IDEA
Strength isn’t about enduring pain. Strength is about knowing your pain — and fighting back.
We told the stories of real heroes — a volunteer (dealing with recurring pain), a teacher (struggling with toothache), and a rehabilitation center patient (suffering from headaches) — caught in moments when pain strikes out of nowhere. But instead of suffering in silence, they face it head-on, take Solpadeine Active, and keep going. And they’re not alone in this.
Patients supported by the Superhumans Foundation show the same courage as they fight through rehabilitation after amputation. Solpadeine Active supports Superhumans — that’s why from May 1 to December 31, 2025, 5 UAH from every pack sold goes toward helping those who refuse to give up, even in their most painful moments.
Solpadeine Active and Superhumans. Together Against Pain.
REALISATION
We built the campaign on three levels — video, social media, and POS materials — to cover the entire consumer journey, from first contact to the moment of purchase.
