The Impact of Influencers in Logitech Campaigns

Creative idea
Communication strategy
Video&photo production
Influencer marketing

Logitech Ukraine is a leading provider of innovative solutions for gaming, work, and creativity. Recently, the company hosted the large-scale Logi PLAY 2024 event, bringing together gamers, partners, and industry professionals from around the world. During the event, new products were showcased, highlighting Logitech’s innovation in the gaming and entertainment technology sectors.

To effectively promote these products in the Ukrainian market, we collaborated with niche influencers. Their expertise and authenticity allowed them to effectively communicate the benefits of Logitech products to their target audience. This approach helped to naturally convey product information, create an emotional connection with the audience, and boost the popularity of the brand’s offerings.

Logitech POP Keys & Mouse

**IDEA**

Logitech POP Keys & Mouse are vibrant wireless mice and mechanical keyboards designed for creative and expressive personalities.

How do we best tell their story?

We decided to collaborate with two talented and creative girls to create a unique audiovisual art piece. Jerry Heil composed a track, while Maria Oz created animated videos. Each piece of art corresponded to a specific color series of the mice and keyboards.

**EXECUTION**

Jerry Heil produced a 20-second jingle track for the Logitech POP Keys & Mouse, and Maria Oz designed three vibrant 20-second animations, each matching one of the keyboard and mouse color series.

Logitech published a collaborative post, showcasing the product benefits and inviting users to join the activation. The carousel post featured three different videos with animations set to the same track.

Users were encouraged to choose one of the three videos corresponding to their favorite POP color series and repost it on their own pages.

At the end of the activation, three winners were randomly selected from those who reposted the respective videos for each color series.

RESULT

811 907

reach
164%

of the coverage plan
8 444

clicks
154%

from the planned clicks

G502X – 10 YEARS

Since gamers have become part of a new subculture and were officially recognized in 2013 following the acknowledgment of esports, we suggested integrating with one of the largest Ukrainian-language YouTube channels dedicated to video games, boasting a loyal and substantial subscriber base.

The seamless integration maintained viewer interest in the content while naturally showcasing various brand products on screen.

RESULT

124 600

total number of views
1.1M

total number of impressions

Zone300 headphones

The goal of this integration was to showcase how the headphones can become an essential part of everyday life. Bloggers demonstrated how they enhance online meetings and remote learning, making it easy to juggle work tasks with daily activities like grocery shopping. Through simple and relatable examples, they highlighted the comfort and sound quality, making these headphones the perfect choice for anyone who values convenience in any situation.