Yasno
- Creative idea
- Communication strategy
- Video&photo production
- Media materials
Task
We were invited to develop the positioning, brand manifesto, and commercials for YASNO, a new brand that replaced the outdated energy management organizations in Kyiv, Dnipro, and Donetsk, which were perceived as a “legacy of the Soviet era.”
Solution
"My life is full of responsibility; I want to do things properly, on my own." This became the foundation for the brand manifesto.
In the video manifesto, we decided to show how, as we grew older, we found ourselves in situations that proved the importance of physically and emotionally supporting the people we care about. These beliefs evolved into our own company, YASNO, as we entered adulthood.
We aimed to show that the people who founded and worked in the business were not only competent and reliable professionals but also regular energy consumers who wanted their provider to be transparent and trustworthy.
