KSENIASCHNAIDER х adidas Originals
- Creative idea
- Video&photo production
- Media materials
- Influencer marketing
Task
The new campaign is dedicated to the third collaboration between KSENIASCHNAIDER and adidas Originals. It combines iconic silhouettes, but with a fresh design twist. Denim, bold details, cartoonish elements, oversized tags and stickers, iconic silhouettes, and vibrant colors come together in this collection.
Solution
For the shoot, we chose vibrant minimalism to highlight the layers, cartoon-like elements, and details that are the core of the collection.
The photos are dynamic, emphasizing the fast-paced lifestyle of everyone who chooses KSENIASCHNAIDER and adidas Originals.
We also captured some shots on film in a street style aesthetic to showcase the items in the "urban jungle" of the city, emphasizing their bold contrasts.
The face of the campaign is KAZKA's lead singer, Oleksandra Zaritska, who masterfully blends classic and modern styles.
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